Enquiry Volume Stayed Healthy
Lead volume reached 36, which sits above May’s 32 and only one lead below April’s 37. Demand remained present even with a tighter paid media footprint.
Shoutout Digital Strategic Report
Absolute Smiles Bassendean Monthly Performance Report
The month delivered steady enquiry volume, softer new patient numbers than the same time last year, and a website traffic mix still led clearly by organic search.
New Patients
46
This result finished 2.1% below May 2026 and 30.3% below June 2025.
Leads
36
Website contact forms generated 32 of the 36 recorded enquiries.
Meta Reach
9,416
One Clinic Tour video campaign carried the month’s paid visibility.
Primary Focus
Lead Progression
Lead progression remains the clearest growth opportunity, with stronger follow-up and stage movement needed after the first enquiry.
01 Summary
Executive Summary
New Patients Softened Against Last Year
New patients closed at 46. That is broadly flat month on month against May’s 47, but well below June 2025’s 66.
Organic Continued To Carry The Website
Organic search drove 342 of 559 visitors, making it the strongest traffic source by a clear margin and the main driver of website visibility.
Lead Handling Still Needs The Next Step
The clearest opportunity now is stronger follow-up after the first enquiry, so more leads progress into booked appointments and patient outcomes.
02 Results
Performance Highlights
46
This result landed 1 patient below May 2026 and 20 patients below June 2025.
36
Lead volume rose 12.5% from May and stayed close to the strongest recent monthly benchmark.
AU$46.53
Paid activity stayed light and focused, with one video campaign handling the month’s distribution.
559
Traffic was down 5.41% versus the prior 30-day period, while organic remained dominant.
What This Month Shows
- Lead demand held up better than the new patient count, which points to a stronger top-of-funnel month than bottom-of-funnel outcome.
- Website contact forms remain the clinic’s clearest enquiry pathway and continue to carry the CRM volume.
- Paid social stayed active enough to maintain visibility, but not at a scale likely to materially change lead volume on its own.
- The sharpest performance gain now sits in lead nurturing, appointment setting, and cleaner pipeline progression after the first enquiry.
03 Reels
Featured Reels
04 Graphics
Featured Graphics
05 New Patient Numbers
Historical New Patient Table
Monthly history across prior years provides helpful context for this month’s result.
Current Month Result
The clinic recorded 46 new patients. That sits 1 patient lower than May 2026’s 47, which is a 2.1% month-on-month decrease.
Month-On-Month Comparison
The month was effectively stable against May rather than a sharp drop, but it stayed below April’s stronger 58. That suggests demand held in range, while patient conversion did not push back toward the recent high.
Year-On-Year Comparison
This month finished 20 patients below June 2025’s 66, which is a 30.3% year-on-year decrease. This remains the clearest area where performance trailed the prior benchmark.
06 Leads
Lead Performance
07 Meta Report
Meta Ads Performance
08 Website Traffic
Website Traffic Overview
Visitors By Source
559
Total Visitors
What The Mix Suggests
Organic search accounted for 61.2% of traffic, which confirms search visibility is still the clinic’s strongest website demand source. Direct visits and other smaller sources also remained meaningful, showing a healthy mix of discovery and return traffic.
What To Watch
Total website traffic eased from the previous period, so the next priority is making sure the strongest traffic sources continue turning into enquiries at the same pace. Even in a softer traffic month, a clear and conversion-focused website can still support solid lead flow.
09 Wins
Key Wins
Lead Volume Improved From May
Lead volume lifted from 32 in May to 36, keeping enquiry momentum active even without a heavier paid social month.
Organic Continued To Anchor Traffic
More than three in five visitors came through organic search, giving the clinic a stable foundation that does not rely only on paid promotion.
Fresh Assets Expanded Content Depth
The latest reel and graphic mix adds stronger creative variety for upcoming promotion, retargeting, and awareness testing.
10 Action Plan
Next Steps
Move More Leads Beyond New Lead
The current enquiry volume is encouraging, but better pipeline movement is needed so the clinic can see how many enquiries are booking, attending, and converting.
Use The New Creatives In Rotation
The latest reel and graphic mix creates room to test stronger hooks, refresh campaign fatigue, and broaden the paid and organic content mix.
Protect Organic And Form Conversion
Organic traffic and website contact forms are still the clinic’s clearest demand path, so the website experience should stay tightly aligned to enquiry and booking intent.